Is It Free Or Not?

Be clear and honest. If you are giving something away, give it away. If you are trading something for a name and email, say so!

On my sound therapy site I have a section called Free Resources. Everything on that page is free.

Piss Me Off!

If you say something is free and then it costs my name and email I will never be back. If it costs me something, even information, tell me. If it is worth it I’ll do it.

I hate feeling tricked. I get sales funnels, they are important for selling things and building your list but if you have to sign up for something, say so.

You clients and customers will trust you more if you are clear. They will be likely to give you their information if you just ask for it!